3ds Max

Here are two video tutorials on publishing models from 3ds Max to Sketchfab. The first tutorial covers the 3ds Max Exporter, while the second focuses on a manual upload with a ZIP file.

They also cover multi- and sub-object materials so that you can upload multiple models with different textures.

Below these, you will find thorough, step-by-step instructions and other information on the 3ds Max Exporter.

3ds Max to Sketchfab using exporter: 


3ds Max to Sketchfab using a ZIP file:


Here's a step by step guide for the 3DS Max exporter : 

Sketchfab 3ds Max exporter tutorial

An overview of the main functions of the tool.

Break down of the features : 

Publishing a model

To publish a model, you need to enter a title, select some objects and press the Publish button. The plugin will take care of the rest.

Please note that the file format used for the export is wavefront obj. If something's not supported by this format, this publisher can't send it to Sketchfab.

Sketchfab 3ds Max exporter tutorial

Basic workflow to publish a model.

Sketchfab 3ds Max exporter tutorial

Open the published model on Sketchfab.


The script can publish to Sketchfab with or without lightbaking. You can enable or disable lightbaking in the Light, bake, uvw rollout. If you disable the Bake lighting option, all other bake options will be disabled. If you enable lightbaking, other options become available.

The script handles a few tasks for you, besides the lightbaking. It can unwrap the model for you, it determines how big the lightbaked textures should be and it sets up the lighting for you.

Only V-Ray is supported for lightbaking for now. The script uses the render settings of the current scene. You can make the baked textures as smooth or as grainy as you like by adjusting the render settings yourself.

Sketchfab 3ds Max exporter tutorial

The lighting options

Sketchfab 3ds Max exporter tutorial

Switching the bake on or off

Texture size

The light baker has to determine the size of the rendered textures. It looks at the surface area of your model related to the surface area of the bounding box of your model. It also uses a maximum size per texture file of 2048 x 2048 pixels. Finally, you can influence the final sizes by adjusting a Density value. This value multiplies the calculated texture pixel per surface area ratio. Leave it at 1.0 to go with the default.

The results of the calculation differs between using the auto-unwrap and manual unwrap option. When using the auto-unwrap, the model is merged into one object and sliced into chunks which fill the textures optimally (as far as automatic unwrapping in 3ds Max goes). In that case the script tries to fill a texture of 2k. If it's full, it starts with a new texture until all geometry has found it's place.

If you skip the automatic unwrap and provide your own uvw coordinates, the meshes are not touched. In that case, the texture size of each object is calculated based on the surface area with a maximum of 2k per texture.

You can get a feel for the amount of textures being rendered by selecting your objects and pressing the Calculate sizes button. It will either show you how many textures or how many megapixels will be rendered, depending on the picked unwrap option.


  • Currently there's no limit on the amount of allowed textures. If you set the density value too high, you might cause the script to crash trying to render too many texture. Keep in mind that the textures also need to be actually rendered on your own computer.
  • There's a limit of 2k per texture. When using the auto-unwrap large objects are split into multiple chunks. Each chunk gets it's own texture. When using your own uvw coordinates however, the meshes aren't touched. A large object which needs a larger texture to keep the specified pixel density might be capped at 2k. If you want a more even texel distribution, you can split the mesh yourself into separate chunks.
  • When using your own uvw coordinates, make sure that there are no overlaps in your unwrap. Overlaps in the unwrap result in artefacts in the lightbake.
  • When using your own uvw coordinates, make sure to split your object if it has multiple material ID's.

Sketchfab 3ds Max exporter tutorial

Setting the amount of pixels to be rendered


To bake textures, you need light. You can use the automatic lighting which ships with the script. This is a smooth, omnidirectional lighting setup. You can also use your own lighting. Set the Lighting type option to Manual for that. In that case the script will use the lighting which is present in the scene. If you have multiple cameras with different exposure values, pick the camera you want to use for the bake.

All exposure values including color balance are taken into account when using a vray camera with exposure enabled.


  • Objects which have been mirrored or have any kind of negative scaling will turn out black. Perform a reset xform on the object and make sure the normals in the object aren't flipped.
  • When using the vray frame buffer you can enable a gamma color correction inside of this framebuffer. This property is not taken into account when baking and uploading a model. If you want to have reliable gamma results, use the default rendered frame window and set your gamma settings in the max preferences.

Sketchfab 3ds Max exporter tutorial

Two lighting types available

Changes to the model

When texturebaking with Auto unwrap objects enabled, the script edits your model. Don't worry, this is done in a copy of the scene. The meshes are grouped into objects which correspond to the amount of textures which are going to be rendered. If you're rendering 6 textures, you'll get 6 objects.

Sketchfab settings

Once uploaded, you get the best results if you set the rendering option to Shadeless. This brings out the best in the baked texture.

Tip: when using original shading, set the texture emissive value to max. After that you can use the other things like specular and transparency


Install the script by either dragging the MZP file into a viewport or by using the menu: Maxscript > Run script...

After that a dialog appears. Press the Install Sketchfab [version number] button. A dialog appears to ask you if you're sure. If the installation has been successful, another dialog appears which tells you how to add the script to a toolbar, quad, shortcut or menu. Close the installation dialog.

Sketchfab 3ds Max exporter tutorial

The installation dialog

Sketchfab 3ds Max exporter tutorial

This dialog shows the location where the script is installed.

Sketchfab 3ds Max exporter tutorial

The success message with an instruction on how to add the script to the GUI

Add a button on a toolbar

To add the script to a toolbar, use the menu: Customize > Customize User Interface… Go to the Toolbar tab and in the Category list pick the Klaas tools item. A list of scripts in that category appears. Pick the Sketchfab [version number] item and drag that to an existing toolbar or make a new toolbar for it. Save the ui layout if you want to keep it.

You can also put the script in a menu, quad, under a keyboard shortcut or a combination of these.

Sketchfab 3ds Max exporter tutorial

The customize user interface dialog

Sketchfab 3ds Max exporter tutorial

Add the script to a toolbar


The script checks for an update on a server every time it starts up. If there's an update available, the script will notify you with a button. Press it to download the update and start the installer. Follow the instructions under the Installation chapter. However, you don't need to customize the gui again. Just close the installer and script and reopen the script. It's been updated now.

Sketchfab 3ds Max exporter tutorial

An update is available, go get it

First run and authentication

To do stuff with the script, you need to authenticate the script. Do that by entering your token into the script. You only need to do that once, the script will remember this the next time you run the script.

Sketchfab 3ds Max exporter tutorial

On first run, the script asks you to authenticate

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